13 Things You Could Buy Instead of a Super Bowl Ad

Did you tweet “#EsuranceSave30” after the Super Bowl to try to win 1.5 million dollars? People are still tweeting about Esurance’s post-game ad, which offered viewers the chance to win $1.5 million dollars, the amount it saved by running a spot after the Super Bowl instead of during it, by simply tweeting “#EsuranceSave30.” Over 5 million entries were received, 200,000 of which came in the first minute, of people tweeting everything from “I’ll name my first child #EsuranceSave30” to “Keep the money, give me John Krasinski” to various ways they...

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