Archive: Apr 2014

Cultivating your brand

Brand (n.) “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

When developing your brand, it’s crucial to identify your distinct feature, what differentiates you from your competitors, because a brand must not only speak effectively to its audience. It must also reveal the benefits of picking you over the next guy.

Brands are more than just a name or label. Sure, sometimes consumers will select a product based on those factors, but more often than not, the reasons behind selecting a brand go beyond the tangible elements. Brands convey emotions, feelings and memories.

Think about a brand to which you are loyal. What is it about that brand that draws you in? It should satisfy your need, or needs. It should validate your use of the product, or service. Maybe it even identifies with you on a personal level. Establishing that brand equity, or the value of your brand to the consumer, is key in differentiating your brand from your competitors.

Need to take your brand from point A to point B? We want to help you get there. Give us a call because crafting a smart strategic plan begins with the most primitive of skills: a conversation.

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AD Vice

I got a fever, and the only prescription is more BBQ.

I think I’m in love… with a new BBQ place, that is.

TKA ventured out to the West End last week to try the newest BBQ chain in town – Mission BBQ. It opened a few weeks ago, and boy, did it kick ass. We arrived just in time to salute Old Glory while they played the National Anthem, a tradition every day at noon at Mission BBQ. It just doesn’t get more American than that!

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At BBQ restaurants, I typically stick with my usual order of pulled pork; however, after sampling a few items from the menu, I was torn on what to order. A server let us try the sliced turkey as well as the jalapeno & cheese sausage (can you say, “YUM!”) I deliberated with the cashier about their made from scratch sides and ultimately ordered the pulled pork with a side of mac and cheese.

The pulled pork is slow smoked in a delicious dry rub, and they are not stingy on the portions either. On the tables, you’ll find a 6 pack of BBQ sauces from different states. I lathered my BBQ up with some Smokey Mountain, my favorite of the sauces, and dug in. Let’s just say that plate of food didn’t stand a chance.

I think we may have a strong contender for best BBQ joint in Richmond, but don’t just take my word for it. Try it yourself, and let us know if you agree!

Mission BBQ
5432 Glenside Drive
Richmond, VA 23228

'round RVA

Intern with TKA

The King Agency is accepting applications for our summer digital internship.

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We are looking for digital visionaries and brand lovers to spend eight weeks with us. Accepted intern will gain valuable exposure to the digital advertising industry and will be fully integrated into the TKA team and its daily activities.

Who you are:
A college senior or recent grad looking for hands-on experience at a Richmond advertising agency. You’re forward-thinking, digitally savvy, and passionate about web design, programming, emerging technology, and social media.

Details and Requirements:
TKA summer intern will experience agency life firsthand, working within all disciplines on client accounts, agency initiatives, and special intern projects. Accepted intern will receive a stipend and can also earn school credit (participants are responsible for supplying the necessary materials from their school or university).

Applicants must be rising seniors in college or recent graduates and must be legally allowed to work in the United States.

Deadlines and Timing:
The internship will run from June 16 to August 8, 2014. Applications must be received by May 12, 2014. Selected interns must be available for the full eight-week period.

Click here to download the application: Digital Intern Application

Submit application and resume to internship@thekingagency.com

TKA News

Help wanted!

The King Agency in Richmond, VA is seeking a Copywriter who is as excited about doing great advertising as we are! We are looking for a creative, passionate writer who has a portfolio that shows off your bright creative thinking and exceptional writing ability.

Creative Responsibilities:
Write copy for advertising. Conceptualize and present to internal staff and clients. Work on: integrated marketing campaigns, mobile, collateral pieces, print ads, TV and radio commercials, websites, billboards, etc.

What you need:
Great Work!
An innovative approach to creating work. A passion for advertising.

MUST HAVE:
3 years Copywriting experience in an Advertising Agency.

You have:
Associate or BS/BA degree in Communications, Journalism, or English OR relatable experience in a professional environment.
Excellent writing skills – must have an excellent command of the written word (spelling, grammar, sentence structure).
Creative, motivated, and super-cool under pressure.
Excellent attention to detail and follow-through.
Must have the ability to meet deadlines in a fast-paced environment.

Experienced copywriters only.

To get the ball rolling, submit your resume, cover letter and link to your online portfolio to careers@thekingagency.com. Please no phone calls.

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TKA News