Archive: May 2014

A whole lot of “meh”

gross bbq

Meh. That about sums up how I feel after eating lunch at Bigs BBQ last week. We popped up the street during lunchtime to get our BBQ fix, but the empty restaurant at noon should have been a sign of what was to come.

Keeping a constant variable, I went with my standard pulled pork order with sweet potato fries on the side. The pork was chewy and bland and probably would have tasted better had it been seasoned with a dry rub. They serve it to you naked so you can dress it up with their vinegar or BBQ sauce, which was mediocre at best.

The beef brisket arrived to the table tough and tasteless, an unpalatable choice. The consistency resembled that of old shoe leather, as if it had been sitting in the back for a few days prior to our arrival.

I have a weakness for sweet potatoes, but I was not loving on their sweet potato fries. They tasted like something you would find in the frozen food section of a grocery store. The portions are huge; however, for what you get taste-wise, it’s not worth the price.

It seemed like your standard run-of-the-mill restaurant by day, college bar by night with sub-par bar food. I would probably enjoy playing pool and throwing back some brews there, but as far as their BBQ is concerned, I am not a fan. With all of the options available in Richmond, I would rather take my money to one of the other BBQ joints in town.

Bigs BBQ
931 West Grace Street
Richmond, VA 23220


'round RVA

Drumroll, please…

The results are in!

The King Agency received numerous accolades in the Summit Creative Awards, Healthcare Advertising Awards and the Aster Awards this year, including a Best of Show award!

The Summit Creative Awards recognizes the creative achievements of small and medium sized advertising agencies worldwide. Out of over 5,000 submissions from 24 countries, The King Agency was named Best of Show, Gold, Silver and Bronze winner in the following categories:

•  Best of Show, Industry Self-Promotion, TKA Christmas mailer
•  Gold, Campaign Print Advertising for Martha Jefferson Hospital
•  Silver, Print Advertising for Martha Jefferson Hospital
•  Bronze, Print Advertising for Martha Jefferson Hospital
•  Bronze, Email Marketing Campaign for Stratford Hall Plantation

The Healthcare Advertising Awards honored The King Agency with four accolades. Over 3,700 entries were received this year, making it the largest awards competition in healthcare advertising. The King Agency received a Gold, Silver and Bronze as well as a Merit for its creative work in healthcare.

•  Gold, Newspaper Single for Healthcare Solutions
•  Silver, Newspaper Single for Dr. Baxter Perkinson & Associates
•  Bronze, Newspaper Series for Martha Jefferson Hospital
•  Merit, Direct Mail for Martha Jefferson Hospital

The King Agency took home four honors in the 2014 Aster Awards. The Aster Awards is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. The King Agency took home two Gold and two Bronze awards honoring its creative work.

•  Gold, Magazine Advertising for Healthcare Solutions
•  Gold, Magazine Advertising for Healthcare Solutions
•  Bronze, Magazine Advertising for Dr. Baxter Perkinson & Associates
•  Bronze, Newspaper Advertising for Martha Jefferson Hospital


TKA News

Are you reaching your mark?

Too often companies approach marketing from the wrong angle, selling to a customer on a product’s features instead of its benefits. “Our products have a 30 day money back guarantee!” “Our product has the latest software!” “Our product is made from the finest materials!”  Sound familiar?

While a product’s features are important, at the end of the day, your customers need you to answer one question –

What’s in it for me?

Establish what problem your customer is trying to solve, and market your product around solving that problem. Make it about the customer. Sell them a better version of themselves, showing them what they can do with your product, or better yet, what your product can do for them.

Instead of selling the “what,” you need to focus on the “why,” why they should buy your product. Offer them a solution to their problem. Think about it. When you are looking for a new bed, what are you really interested in buying, a bed or a good night’s sleep?

Are you struggling to reach your customer? Unsure how to market your product? We can help! Give us a call.


AD Vice

Investing in a digital identity

The King Agency is proud to announce the addition of independent, employee-owned investment advisory firm Lowe, Brockenbrough & Company to our client roster. Lowe, Brockenbrough & Company was founded on the belief that a firm should be solely devoted to serving in the best interest of its clients. For over four decades, the firm has built relationships on a solid foundation of trust, integrity and stability, helping clients achieve their long-term investment goals.

The King Agency will complete qualitative research, a brand audit investigation, a logo development process, interactive development and overall marketing material development for LB&C.


TKA News

Question Mark Man revealed

The King Agency revealed a new brand campaign for Metro Richmond Crime Stoppers. This is the first brand campaign for Metro Richmond Crime Stoppers since McGruff the Crime Dog.

The King Agency developed a campaign to highlight Crime Stoppers’ message that informants can call in a tip anonymously and receive a cash reward if the tip leads to an arrest. To emphasize this theme, The King Agency created Question Mark Man, or “Q-Man,” a nameless, faceless spokesperson to communicate how the world sees Crime Stoppers’ informants.

Dreams Factory and director Sunny Zhao were tapped to bring the idea to life in TV. The campaign will include TV, print, outdoor and point-of-sale.

TKA Work

Another change is upon us

Surprise! Another social media layout change is upon us. Twitter rolled out a new profile design to all of its users last week, prompting users to “Meet the new you.”

The new profile design is a 3-column layout, with your tweets taking the center of the page. You can pin tweets to the top of your profile as well as alter the content you see from those you follow. The new header and profile picture layout is practically identical to Facebook’s. Twitter is beginning to look a lot like the new Facebook.

twitter screengrab

So what’s new? Your most popular tweets, ones with retweets, replies or favorites, will appear larger and more prominent as you scroll through your profile. Tweets you favorite are also now listed at the top of your profile (so be careful what you favorite!) Users can also upload up to four pictures per tweet, which are displayed in a collage-like format.

Similar to Facebook chat, Twitter is offering real-time notifications, so you’ll know instantly if someone interacts with your tweets or sends you a direct message.

This isn’t the first update, and it certainly won’t be the last. What do you think of the new Twitter profile?

The Scoop