TKA hit the road again last week, going on a little adventure to a distant land called “Midlothian” to taste test what Q Barbeque has to offer. The results? Q Barbecue is fine in our books.
Like many barbeque joints in the area, you place your order at the counter, and the food is brought to your table. At the table there are three sauce options to choose from: Sa-weet, HotZing and Original. The sauce choices were decent on their own, but I decided to mix things up a bit and use both HotZing and Original on my pulled pork. The pulled pork was moist and juicy, and with a little sauce, it tickled my taste buds.
As far as sides go, I sampled a little bit of everyone’s meals at the table. (I didn’t even have to sneak food off anyone’s plate. Thanks, guys!) The macaroni and cheese was by far the best side we had, reminiscent of something your grandmother might make. I also sampled the hush puppies as well as the onion rings. I enjoyed the hush puppies, but the onion rings lacked flavor.
Overall, I would say it’s a good eat but not necessarily somewhere I would tell someone, “Holy crap! You have to go there!” You get adequately sized portions, but it’s not cheap. For about $10 a meal, I would rather skip the counter service and go to a sit-down restaurant.
The old trend (umm, like 8 years ago) was to use the internet as a repository of sorts. A place to position your online brochure for a company or product. That was it. An online reproduction of your offline brochure. It was initially a fad. Then it became an afterthought. And then a small part of the plan. Now it’s the focal point of strategic development. 79.9% of advertisers planned to increase their digital ad spend in 2014. At the same time, advertisers plan to spend considerably less on television and radio.
With iPads, tablets, mobile devices, Hulu, Amazon Fire TV, the App Store and others, the internet is the first place people look for information and entertainment. You can make your own decisions, get information instantly, and place orders with free shipping. You can watch offline entertainment and play games with people across the globe at your own leisure. So is it any wonder clients are placing a greater emphasis on internet development than television production?
There is still definitely a place for both media vehicles at dinner. Although it’s obvious the internet is no longer at the kid’s table. We are now looking at digital marketing as a whole new opportunity. Where we can interact and present our abilities in unique ways…and then let the consumer choose for themselves.
The push to digital is inevitable. It enables more of a two-way conversation between the message deliverer and the message receiver. As opposed to television, where the viewer is held captive to view the message, digital allows the viewer the opportunity to immediately click for more information, to reply or to buy.
It used to be that web development was more cost-effective than television production. Million-dollar production budgets were typical for television, with $35k enough for a nice little web presence. Times have changed, and clients need to realize this is the case. Television production has dropped in price (depending, of course, on the concept), and internet development has risen. The cost isn’t just in the development of the presence…any high schooler can now create a web site and post it. The cost is in the add-ons that surround internet development and make a web presence an effective tool. We’re talking eblasts, SEO/SEM, re-targeting, web video, blogs, eCommerce, Facebook marketing, daily updates, Twitter, Instagram, Vine and more. The use and effectiveness of the internet is only limited by your budget.
But unlimited marketing budgets, digital or traditional, still can’t solve the same old business problem – – not having a unique product/service/business concept that people want or need. An effective brand positioning, and even further, an effective business concept, is crucial to success, regardless of how or where the company advertises. A good agency will help you create your web presence. A great agency will help you create your brand and then develop the best way to communicate it to your target audience.
Stay tuned for part two…television and web: a dynamic duo
Remember sci-fi movie “Minority Report” featuring Tom Cruise? In one scene, Cruise’s character John Anderton receives retina scans upon entering the mall and is subsequently delivered ads from Lexus and Guinness, the ads calling him by name as he navigates the mall. It’s hard to believe the movie came out twelve years ago. What’s even harder to grasp is the advertising techniques depicted in the movie are actually not very far off. In fact, the reality is some of that technology exists today.
In this day and age, we’re connected 24/7 – to smartphones, tablets, laptops, the Internet. We willingly carry around tracking devices with us everywhere we go and leave digital fingerprints in our wake. Think of all the applications and services we use regularly that have access to our personal information and monitor our behaviors. Most have privacy policies you must accept before utilizing the services, but does anyone actually read them? The answer is no. Consumers, particularly younger generations, are willing to trade privacy for service gains, especially when it means something free in exchange.
Everyone loves free stuff, but is it really “free?”
Targeted advertising is commonplace, delivering us tailored ads based on our demographics and online behaviors. Ever notice an ad, featuring the TV you were eying online yesterday, pop up on the side of your favorite news site and then again on the next site you visit? That’s no accident. Malls and stores implore similar techniques, sending discounts and recommendations to our phones when we walk by or even tracking our movements within the store.
The user has become the product, and advertisers are shelling out more dollars to buy us.
More information about the user means more targeted ads and higher likelihood of reaching the targeted consumer By analyzing your information, advertisers know who you are and what you are interested in, delivering you relevant ads based on what appealed to other consumers with similar behaviors. Ultimately, they aim to know what you want before you do.
So what lies ahead in the future of advertising? A world saturated with advertisements. Advertisers reach consumers everywhere through every means possible. They can even reach you in the bathroom (I’m talking to you, smartphone in the bathroom user).
The question is, with the constant bombardment of ads, will we react to them?