The King Agency is proud to announce the addition of bipartisan government agency Virginia Department of Elections to our client roster. The Virginia Department of Elections is responsible for ensuring uniformity, fairness, accuracy and purity in all elections as well as promoting proper administration of election laws and voter registration processes in the Commonwealth of Virginia.
The Virginia Department of Elections was tasked with raising awareness of the new Virginia Voter ID Law, which requires all registered voters to present an acceptable form of photo identification in order to vote at the polls. In addition, they were responsible for providing free voter ID cards to registered voters who do not have an acceptable photo ID.
The King Agency spearheaded the development and execution of a print, direct mail and radio campaign to raise awareness of the new voter ID law in the Commonwealth. The campaign launched this fall in advance of the November election.
First Capital Bank wrapped up its 7th annual Stuff the Bus event. The event was a huge success, with donations benefiting over 2000 students at 19 schools in Richmond and the surrounding areas! The King Agency helped promote Stuff the Bus with digital strategy, media placement, radio, and a partnership with the Richmond Flying Squirrels.
Hundreds of Henrico students benefited from Stuff the Bus, according to the Henrico Education Foundation, with supplies going to Ashe Elementary School, Donahoe Elementary School, Glen Lea Elementary School and Lakeside Elementary School as well as Byrd Middle School ESL Program and Fairfield Middle School. Students enrolled in programs at St. Joseph’s Villa, which is located in Henrico, also benefitted from Stuff the Bus.
Thousands of school supplies were delivered to Chesterfield students at Crenshaw Elementary School, Falling Creek Elementary School, Marguerite Christian School and L.C. Bird High School. Supplies will also be replenished for these students throughout the school year.
Supplies collected for Market Ashland Partnership were distributed to five elementary schools in Hanover, and in Richmond, 300 students benefited from Stuff the Bus through Richmond Behavioral Health, Peter Paul Development Center and William Byrd Community House.
We had a blast helping First Capital Bank with Stuff the Bus and are already excited for next year’s event!