Archive: Dec 2014

A beautiful smile at any age

The King Agency welcomes our newest client, Smile Frederick Orthodontics! Smile Frederick Orthodontics provides a great level of care to all of their orthodontic patients in the Frederick, Maryland area. They strive to treat everyone like members of their own family, and now they offer everyone, including adults, orthodontic care. The King Agency will concept & produce a TV campaign for Smile Frederick, focusing on the adult orthodontic services offered. The campaign is scheduled to launch in 2015.

TKA News

Social Search Engine

Move over Google. There’s a new search-engine player in town. No longer just a women-centric social media platform for scrapbooking your “fake, dream life,” Pinterest is entering the big leagues.

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Google ranks are extremely competitive, and social media sites consistently rank highly; however, if your social media sites aren’t successfully driving traffic to your brand, what purpose do they serve?

Enter Pinterest. The image pinboard turned search engine is second only to Facebook in social referrals. While Facebook drives 4 times more traffic than Pinterest, keep in mind Facebook’s user-base is the same size as the population of China while Pinterest’s is closer to that of France.

Have you ever wanted to search for something but didn’t know where to start? Do you have a brilliant idea but not the faintest idea how to bring it to life? Pinterest aims to fill that gap by delivering what you want before you know you want it.

Pinterest’s database encompasses 30 billion pins, and that number grows 25% each quarter. Earlier this year Pinterest launched Guided Search, which provides a visual guide of related or recommend search items to help you filter and find pins. Since the launch Pinterest has seen an increase of 25% in user engagement.

So what’s the differentiator between Pinterest and other social media sites? Organic engagement. 70% of brand engagement is user-generated. In addition, 47% of users have made a purchase based on a recommendation from Pinterest. Not only do people trust Pinterest, but Pinterest is driving sales directly from its website with little influence from the brands themselves.

Pinterest is quickly becoming a force to be reckoned with, driving brand engagement as well as purchase decisions. It would be remiss to ignore its growing potential and power over consumers.

AD Vice