Archive: Sep 2015

Driving Change in RVA

McGeorge Toyota has always believed that the more you get, the more you should give — so Random Acts of McGeorge was born.

Random Acts of McGeorge is literally a vehicle for spreading kindness and a means for giving back to the community that has given them so much over the past 50 years. The Random Acts of McGeorge truck travels to various locations across Richmond distributing simple acts of kindness, whether it’s a free tank of gas or a cold bottle of water on a hot day. The hope is that these random acts of kindness will serve as an inspiration to be kind to others, so together we can make RVA an even better place – one extra mile at a time.

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Know someone who could use a random act of kindness? Let us know! To nominate deserving individuals, families and even neighbors, simply use #randomactsofmcgeorge on Facebook, Twitter or Instagram, or fill out the entry form at RandomActsOfMcgeorge.com.

TKA Work

Top of the Line

TKA is excited to announce the addition of Mac Tools to the client roster. One of the most trusted brands in the market for over 70 years, Mac Tools provides the finest quality tools, toolboxes, power tools, electronics and specialty tools to technicians worldwide. Mac Tools is a subsidiary of Stanley Black & Decker.

The King Agency assisted Mac Tools with various marketing projects, including product catalog layouts, tool truck designs and video concepting for Mac Tools’ partnership with Disney.

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TKA News

Now available in 3D!

Charlottesville’s Sentara Martha Jefferson Breast Health Center is a proven leader in breast health, providing state-of-the-art breast imaging services, including the latest advance in breast cancer screening — 3D mammography. 3D mammography is an advanced mammographic breast imaging technology that dramatically increases visibility and physicians’ ability to catch cancer. TKA’s charge was to develop a campaign announcing the availability of 3D mammography at Sentara Martha Jefferson Hospital. The campaign will include digital components, in-office signage and new executions of the print concept below.

MJH 3D Mammography

TKA Work

They’ve done it again!

They’ve done it again. First Capital Bank’s eighth annual Stuff the Bus event was a huge success!

Each August, First Capital Bank coordinates with Walmarts, local vendors and schools in the Richmond area to put on their Stuff the Bus event. With a big, yellow school bus in tow, First Capital Bank employees visit local Walmarts around the Richmond area each Saturday, collecting thousands of donated school supplies to help students in need.

First Capital Bank also partners with the Richmond Flying Squirrels, collecting donations throughout the month of July as well as at a Flying Squirrels game in August.

Donations collected will benefit over 3000 students at 19 schools and organizations in Richmond, Hanover, Chesterfield and Short Pump.

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TKA News