Archive: Mar 2016

Spring cleaning

You may have noticed Google’s search engine results pages look a lot less cluttered. Google did a little “spring cleaning,” removing paid-search ads from the right-hand column. This change will allow users to search seamlessly across various devices.

So what does this change mean for advertisers?

Though Google added an additional ad to the top of the page, it’s a major decrease in ad space, reducing the total number of text ads to 7 versus the previous 11. Moving forward, only 4 text ads will be displayed above search results. The good news for consumers is the change will boost page position for relevant ads, which will ultimately increase click-through rates for those ads; however, organic search results will be pushed below the fold on many devices. For advertisers, this reduction in ad space will increase competition for ad space, and even campaigns with great page position will see their impression share drop.

 How can advertisers adjust?

Monitor your campaign performance each month (which you should already be doing!) With an increase in competition for limited ad space, bid adjustments may need to be made to get better page position. Review your ad positions and cost per click, adjusting as necessary. Most importantly – write effective ads. The more relevant your ads are to users, the more prominently they will be displayed in search engine results pages, and prominent ads produce higher click-through rates.

Can’t increase your budget? Boost your organic search rankings by focusing on SEO. Regularly adding relevant content to your website will help deliver more traffic and improve search engine visibility.


Don’t understand these changes? Need to revamp your SEM strategy? Let us help you.

AD Vice

Digital Help Wanted

The King Agency is seeking a full-time in-house Web Developer. Must work out of our Richmond office. Candidate should have 2-4 years of experience programming websites and other digital marketing vehicles.


Develop websites ensuring strong optimization and functionality
Proficient with core web technologies like HTML, XML, CSS, JavaScript and PHP.
Good database knowledge especially SQL Server or MySQL
Needs to be proficient in programming for Parallax and Responsive designs.
Experience with open source CMS platforms like WordPress
Needs to be organized and able to multitask
Confirming requirements, developing and testing client websites
Manage product deliverables to targeted dates
Offer insight to creative team
Develop HTML emails using Constant Contact
Manage hosting options


Minimum of 2-year degree in a computer-related field
(computer science/programming)

Knowledge and skills

Monitor site technical performance and web server
Understanding web standards & browser/platform compatibility issues
Attention to pixel perfect detail
Familiarity with Flash development and Flash ActionScript is a plus
Ability to give estimates on work required
Ability to communicate timelines effectively
Ability to handle multiple projects at the same time
Exceptional attention to detail and a never-ending passion for learning new technologies

Compensation and Benefits

The King Agency offers a competitive benefits package including health care, retirement match, paid vacation and personal time. The salary range for this position will vary depending on experience and skills outlined above.