The King Agency won four Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year, the 33rd Annual Healthcare Advertising Awards received over 3,700 entries.
The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 360 entries, Silver awards to 314 entries and Bronze awards to 274 entries.
The King Agency received two Gold, one Silver, and one Merit for its creative work for Sentara Martha Jefferson Hospital
Emergency rooms aren’t known for quick service. And if you’re a low-acuity patient in a packed ER, you could be waiting awhile for treatment. According to the Centers for Disease Control and Prevention, the average ER wait time is 30 minutes, and treatment time can take over 90 minutes. That’s at least two stressful hours spent in the ER. What if there was a way to avoid being crammed in a waiting room?
Convenient and comfortable emergency care
Sentara Martha Jefferson Hospital implemented new technology that allows people with non-life threatening emergencies to check-in to the ER online and select an estimated treatment time from the comfort of their home. With online ER check-in, powered by InQuicker, patients experiencing ailments such as flu symptoms, minor gashes or upset stomachs can lie in their own bed or watch TV at home while they wait for their appointment.
Wait from home not at the hospital.
Using the insight that the most painful part of an ER trip often isn’t the illness or injury, but the waiting, The King Agency developed creative for the campaign around the relative comfort of waiting from home. The ads feature the headlines “our new waiting room isn’t in our hospital” and “wait at home not at the hospital. The King Agency executed print ads, digital display ads, a radio spot, a landing page and POS materials for the InQuicker campaign.