30 seconds. 4 million dollars. Investing suicide or genius?

The world’s most watched sporting event returns again this Sunday, with 30 second spots costing upwards of 4 million dollars. An estimated 110 million viewers will tune in to watch the Denver Broncos take on the Seattle Seahawks at MetLife Stadium. But is the high price tag really worth it? For some, yes. The Super Bowl offers brands an opportunity to present their products to a captive audience that is actually interested in watching the commercials. It’s a prime opportunity to increase awareness for small brands and new product launches....

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