Ad Buzzwords

Welcome to our second segment of "What the heck is my ad agency talking about?" If you missed our first post, check it out here. This time we're diving deeper into digital, defining terms like conversion, responsive web design, video pre-roll, geo-fencing and geo-targeting. Conversion In the digital realm, conversion pertains to the percentage of users who complete a desired action. For example, when you are shopping on Amazon.com, a conversion would be making a purchase. Subscribing to a newsletter, downloading an item or registering for membership are examples of...

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