Any PR is good PR, or is it?

Last Sunday at exactly 8 A.M., women across America descended upon Target's Lilly Pulitzer racks like a pride of hungry lions on an injured gazelle. Running, pushing and shoving to grab anything with a Lilly Pulitzer tag, some even crawled on the floor, scavenging for colorful shift dresses and palazzo pants that had fallen in the scuffle. Within minutes, eager shoppers devoured the entire 250-piece limited-edition collection, leaving not even a trace of its existence in the store. If you didn't know any better, you'd think it was Black Friday...

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