We’re Hiring: Sr. Account Executive

 

The King Agency is looking for a Senior Account Executive who will be responsible for the overall relationship between Agency and Clients, working closely to develop short and long-term strategies. This position will work collaboratively with the team leveraging all TKA services and resources to meet client’s business objectives while ensuring client satisfaction and delivering effective solutions.

In addition to overall responsibility, this position will also have day-to-day client contact and management responsibility in maintaining a highly responsive service orientation. AE must be knowledgeable in both the Agency and Client’s business. This position will be responsible for confirming creative concepts to ensure they meet client’s strategic goals and will be instrumental in the development of all strategic and media decisions.

Candidate should hold an undergraduate degree in business or marketing and 7+ years successful strategic planning and account management experience. The position requires strong verbal and written communications skills; the capability for analytical thinking; sense of entrepreneurship and self initiation; dynamic presentation skills; strong personal organization; and interpersonal skills working well within a team.

Responsibilities

– Maintain direct, day-to-day senior level client contact and management

– Work in a proactive manner to provide strategic client marketing plans; research;

development of estimates; client growth; communication strategy; ROI; steward of

client and agency budgets

– Coordination of all steps in the client approval process; effectively communicate

plans to clients; meeting deadlines and execution of marketing components

– Works with the creative and media staff to ensure client objectives are achieved

– Keeps appraised of all relevant industry and market developments within Agency

and Client Industries

– Strong networking skills to represent TKA at industry functions

Desired Skills & Experience

– Well versed in strategic account marketing and planning

– High-energy, motivated self-starter, type A with a entrepreneur spirit

– MUST have 7+ years agency or equivalent experience

– Extensive experience in both B2B and B2C channels

– Experience in developing strategic plans and directing marketing efforts

– Manage the strategic goals of the clients through effective verbal and

written communication

– Effectively apply analytical thinking to generate creative and effective solutions

– Desire to be an integral part of a team within a flat company structure with

growth potential

TKA News

2018 Aster Awards Winner

 

TKA is proud to bring home 4 Gold, 2 Silver and 1 Bronze Aster Awards for 2018, honoring excellence in healthcare advertising. Click here to see a full list of our award-winning entries.

The Aster Awards, one of the largest, most respected national competitions of its kind, is hosted by Marketing Healthcare Today Magazineand Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 17 years.

The 2018 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

TKA News

We’re Hiring: Art Director

 

 

The King Agency, a creative marketing firm based in Richmond, Virginia, has a full-time position available for an award-winning Art Director. Candidate must have 5+ years experience and extensive knowledge and experience in print, broadcast and digital. Position requires strong creative skills, a great design eye and technical knowledge of what to do with it all. You must posses a positive team attitude, be detail oriented and posses a motivated personality. If you desire the opportunity to work on a variety of projects and the chance to create great work in a fun, creative environment, this is the rare opportunity.

Description/Requirements:

– Great concepts with an eye for design

– Solid experience with print, broadcast and digital required

– Must be able to take work from concept to mechanical

– Motivated team player with positive attitude

– Additional digital skills a plus

 

MUST INCLUDE A LINK TO YOUR PORTFOLIO WITH REPLY. PLEASE E-MAIL RESUME AND PORTFOLIO TO: CAREERS@THEKINGAGENCY.COM

TKA News

Dentophobia

Do your kids hide under the bed at the mere mention of the dentist? Do you have to drag them kicking and screaming to their routine appointments? Or maybe you even put off getting your sensitive tooth checked out because you just can’t bear to sit through another root canal. 

It’s sad, but true: Most kids (and even a few parents) have apprehension about making a trip to the dentist. Fortunately, Pediatric Dental Center of Frederick offers a completely different and disarming experience. Using this insight, The King Agency recently developed this 30-second TV spot, which proves Pediatric Dental Center of Frederick actually makes it fun to see the dentist.

TKA Work

Life back in motion

TKA is pleased to announce the addition of Glen Allen-based G2 Orthopedics to the client roster. As agency of record, TKA will handle all of the creative advertising duties for the orthopedic practice.

G2 Orthopedics is owned by Dr. Goradia, a nationally known expert in arthroscopic surgery and sports medicine with a focus on shoulder and knee conditions. He is Board Certified in Orthopaedic Surgery with a Certificate of Added Qualifications in Sports Medicine. Recently, Dr. Goradia began offering bridge-enhanced ACL repair, a technique that has garnered national attention in recent weeks and could revolutionize treatment for the debilitating knee injury.

TKA will focus efforts on establishing the G2 Orthopedics brand, through tagline development, a radio campaign on WCVE and sports radio, marketing collateral and a comprehensive digital campaign including PPC text ads, display and retargeting ads, search engine optimization (SEO) and social media.

TKA News

Hi-ho Silver!

TKA won two silver awards in the prestigious Summit Creative Awards!

The Summit Creative Awards is an international competition, established by the Summit International Awards (SIA) organization, that rewards creative excellence in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in the 22-year competition.

This year, over 5,000 entries from 21 countries were submitted. TKA was awarded the following honors:

TKA News

Navigating the Digital Video Landscape

 

Digital video by the numbers:

  • 400% increase in mobile video views from 2012 to 2014
  • 50% of video views will occur on mobile devices in 2016
  • 50% of U.S. Facebook users watch at least one video per day
  • 6 out of 10 people prefer online video to live TV
  • 8.5 million Millennials use mobile, streaming or gaming devices every minute
  • 1 billion YouTube users (To put that in context, that’s 1/3 of all internet users.)
  • 6 billion Snapchat views per day

Digital video is taking over.

Everyone has a smartphone or tablet, even grandma. YouTube reaches more Millennials and Gen Xers than any broadcast or cable network. Primetime is losing a significant chunk of its Millennial audience, and even those watching aren’t solely focused on the TV. 84.6% of U.S. internet users peruse the internet on their smart devices while they watch TV, according to eMarketer.

The sheer volume of digital video services is expanding rapidly. Premium channels like HBO and Showtime, which were previously only available with bundled cable subscriptions, are now offering standalone subscriptions. Consumers are “cutting the cord” in droves, ditching Comcast and Fios to stream Netflix, Hulu and HBO GO from their smartphones and smart TVs. Who can blame them? We’ve all heard horror stories of dealing with Comcast customer service, and constantly increasing prices for even basic cable make the switch seem like a no-brainer. With the prevalence of digital content, cord-cutting is quickly becoming the practical, even preferred option.

And Millennials aren’t the only ones making the switch. According to a Nielsen study, Boomers are also spending more time on streaming devices, smartphones and gaming consoles. They may not be glued to their devices like Millennials, but the increase in time spent streaming is comparable. Boomers are more digitally savvy than many give them credit for, and you would be remiss to ignore them.

The digital landscape is a constantly moving target.

We already know mobile-optimized content is crucial to this “what I want when I want it and fast” audience. What is changing is how people are consuming digital content, and it’s all about convenience. While well-executed comedy videos often attract high engagement and occasionally virality, they disappear into oblivion just as quickly; however, videos that focus on teaching a skill, whether that’s a fun calligraphy tutorial or how to use your product, can not only be useful to your audience, but they can be repurposed and even provide cost savings in customer service.

Take BuzzFeed for example. BuzzFeed has always excelled at providing highly specific content that connects with niche audiences, and they’re knocking it out of the park with foodie channels Tasty and Proper Tasty. The Tasty pages showcase brief, “snack-sized” cooking videos that are almost therapeutic to watch. Tasty capitalizes on Facebook’s autoplay feature, which starts the video as soon it appears on the viewer’s screen, and you don’t even need sound to get the whole step-by-step cooking tutorial. Proper Tasty, Tasty’s British counterpart, quickly picked up 3.7 million followers and 190 million video views in one month, making it BuzzFeed’s fastest-growing Facebook page.

What does this mean?

Online video will continue to increase in importance. As the market inevitably becomes oversaturated with content, engagement, as well as view completion, will decrease. Shift your dollars to where your audience is. Tailor your content to your audience instead of casting a wide net. Choose the correct channels to deliver your message. For example, viewers watching via a smart TV are more likely to watch longer videos than those watching on social media, so sharing a 5-minute tutorial video on Facebook likely won’t receive high engagement; however, that same video on YouTube might get thousands of views.

The one-size-fits-all approach is dead. Don’t get lost in the clutter.

AD Vice

Award Winning Work

The King Agency received four awards in the annual Aster Awards and one Telly Award.

The Aster Awards is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries are judged by a diverse panel of industry experts and published in the Marketing Healthcare Today magazine.

TKA received three Golds and one Silver for its creative work with Sentara Martha Jefferson Hospital.

The Telly Awards honor the very best film and video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. Over 13,000 entries are received annually from the finest ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world.

TKA received one bronze Telly award for its creative work with McGeorge Toyota.

TKA News

TKA Wins Healthcare Awards

The King Agency won four Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year, the 33rd Annual Healthcare Advertising Awards received over 3,700 entries.

The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 360 entries, Silver awards to 314 entries and Bronze awards to 274 entries.

The King Agency received two Gold, one Silver, and one Merit for its creative work for Sentara Martha Jefferson Hospital

TKA News

Our new waiting room isn’t in our hospital

Emergency rooms aren’t known for quick service. And if you’re a low-acuity patient in a packed ER, you could be waiting awhile for treatment. According to the Centers for Disease Control and Prevention, the average ER wait time is 30 minutes, and treatment time can take over 90 minutes. That’s at least two stressful hours spent in the ER. What if there was a way to avoid being crammed in a waiting room?

Convenient and comfortable emergency care

Sentara Martha Jefferson Hospital implemented new technology that allows people with non-life threatening emergencies to check-in to the ER online and select an estimated treatment time from the comfort of their home. With online ER check-in, powered by InQuicker, patients experiencing ailments such as flu symptoms, minor gashes or upset stomachs can lie in their own bed or watch TV at home while they wait for their appointment.

Wait from home not at the hospital.

Using the insight that the most painful part of an ER trip often isn’t the illness or injury, but the waiting, The King Agency developed creative for the campaign around the relative comfort of waiting from home. The ads feature the headlines “our new waiting room isn’t in our hospital” and “wait at home not at the hospital. The King Agency executed print ads, digital display ads, a radio spot, a landing page and POS materials for the InQuicker campaign.

Screen shot 2016-03-31 at 4.59.17 PM

 

TKA Work