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Navigating the Digital Video Landscape

  Digital video by the numbers: 400% increase in mobile video views from 2012 to 2014 50% of video views will occur on mobile...

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Breaking the fourth wall

A year ago, I didn’t even know who Deadpool was. (And I’m not the only one.) That all changed when Ryan Reynolds tweeted a...

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Ad Blockers: The good, the bad, and the ugly.

Pop-up ads. Nobody likes them. They slow down your web browsing, and they’re everywhere. When one pops up, you can’t escape quickly enough. It’s...

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Product placement or overload?

If you saw the latest big blockbuster hit Jurassic World, you may be wondering what you saw more of in the sci-fi film: dinosaurs...

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Are you optimized?

Remember surfing the web from your T-Mobile Sidekick, circa 2005? You were so amazed you had the Internet in your pocket you didn’t care...

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Any PR is good PR, or is it?

Last Sunday at exactly 8 A.M., women across America descended upon Target’s Lilly Pulitzer racks like a pride of hungry lions on an injured...

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Who is Gen Z?

You’ve heard of Baby Boomers, Generation X and Millennials, but what about Generation Z? If you’re scratching your head, read on. Gen Z is...

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Ad Buzzwords

Welcome to our second segment of “What the heck is my ad agency talking about?” If you missed our first post, check it out...

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Deciphering Digital Jargon

You’re sitting in a meeting with your ad agency. Words like SEO, native advertising and engagement fly around the room, and it’s beginning to...

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The Do’s and Don’ts of Handling Haters

Last week I stopped by my local Chipotle, preparing to indulge in a giant bowl of cilantro lime, chicken, salsa deliciousness. Much to my...

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Social Search Engine

Move over Google. There’s a new search-engine player in town. No longer just a women-centric social media platform for scrapbooking your “fake, dream life,” Pinterest...

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#NoFilter

It’s nearly impossible to log on to social media right now without stumbling upon mention of UVA student Hannah Graham’s disappearance. From the latest...

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