Category Archive: TKA Work


Do your kids hide under the bed at the mere mention of the dentist? Do you have to drag them kicking and screaming to their routine appointments? Or maybe you even put off getting your sensitive tooth checked out because you just can’t bear to sit through another root canal. 

It’s sad, but true: Most kids (and even a few parents) have apprehension about making a trip to the dentist. Fortunately, Pediatric Dental Center of Frederick offers a completely different and disarming experience. Using this insight, The King Agency recently developed this 30-second TV spot, which proves Pediatric Dental Center of Frederick actually makes it fun to see the dentist.

TKA Work

Hi-ho Silver!

TKA won two silver awards in the prestigious Summit Creative Awards!

The Summit Creative Awards is an international competition, established by the Summit International Awards (SIA) organization, that rewards creative excellence in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in the 22-year competition.

This year, over 5,000 entries from 21 countries were submitted. TKA was awarded the following honors:

TKA News

Award Winning Work

The King Agency received four awards in the annual Aster Awards and one Telly Award.

The Aster Awards is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries are judged by a diverse panel of industry experts and published in the Marketing Healthcare Today magazine.

TKA received three Golds and one Silver for its creative work with Sentara Martha Jefferson Hospital.

The Telly Awards honor the very best film and video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. Over 13,000 entries are received annually from the finest ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world.

TKA received one bronze Telly award for its creative work with McGeorge Toyota.

TKA News

TKA Wins Healthcare Awards

The King Agency won four Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year, the 33rd Annual Healthcare Advertising Awards received over 3,700 entries.

The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 360 entries, Silver awards to 314 entries and Bronze awards to 274 entries.

The King Agency received two Gold, one Silver, and one Merit for its creative work for Sentara Martha Jefferson Hospital

TKA News

Our new waiting room isn’t in our hospital

Emergency rooms aren’t known for quick service. And if you’re a low-acuity patient in a packed ER, you could be waiting awhile for treatment. According to the Centers for Disease Control and Prevention, the average ER wait time is 30 minutes, and treatment time can take over 90 minutes. That’s at least two stressful hours spent in the ER. What if there was a way to avoid being crammed in a waiting room?

Convenient and comfortable emergency care

Sentara Martha Jefferson Hospital implemented new technology that allows people with non-life threatening emergencies to check-in to the ER online and select an estimated treatment time from the comfort of their home. With online ER check-in, powered by InQuicker, patients experiencing ailments such as flu symptoms, minor gashes or upset stomachs can lie in their own bed or watch TV at home while they wait for their appointment.

Wait from home not at the hospital.

Using the insight that the most painful part of an ER trip often isn’t the illness or injury, but the waiting, The King Agency developed creative for the campaign around the relative comfort of waiting from home. The ads feature the headlines “our new waiting room isn’t in our hospital” and “wait at home not at the hospital. The King Agency executed print ads, digital display ads, a radio spot, a landing page and POS materials for the InQuicker campaign.

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TKA Work

You need a partner

The King Agency recently launched a new website and, with it, a new mantra: “You don’t need an agency. You need a partner.”

“In an always-on digital world that demands agility, we’re actively moving away from defining ourselves as an ‘ad agency’ in the traditional sense,” says Keat Powell, TKA’s associate creative director. “Our clients are increasingly turning to us for not just their ad campaigns, but an entirely new level of responsiveness, creativity, and innovation, and our new positioning is a direct reflection of that.”

The term “partner,” according to Powell, suggests more of an investment and a deeper understanding of the client’s business, as well as the adoption of a new model in which accessibility and accountability are key.

Want to learn more? Give us a call.

TKA News

You’ll never buy a car the same way again

If there’s one thing you value more than your money, it’s your time. Making a trip to the dealership to shop for a new car doesn’t always fit into your schedule, so we thought, why not bring the car to you?

With McGeorge Toyota’s at Home program, you can shop from the comfort of your living room, office, patio or even your mother’s basement. Once you find a vehicle you like on McGeorge Toyota’s website, simply schedule a test drive, and a McGeorge Toyota specialist will bring the vehicle to you. It’s that simple! Take it for a test drive, get your trade-in appraised, and complete all the paperwork without ever stepping foot in the dealership.

TKA Work

Driving Change in RVA

McGeorge Toyota has always believed that the more you get, the more you should give — so Random Acts of McGeorge was born.

Random Acts of McGeorge is literally a vehicle for spreading kindness and a means for giving back to the community that has given them so much over the past 50 years. The Random Acts of McGeorge truck travels to various locations across Richmond distributing simple acts of kindness, whether it’s a free tank of gas or a cold bottle of water on a hot day. The hope is that these random acts of kindness will serve as an inspiration to be kind to others, so together we can make RVA an even better place – one extra mile at a time.

Know someone who could use a random act of kindness? Let us know! To nominate deserving individuals, families and even neighbors, simply use #randomactsofmcgeorge on Facebook, Twitter or Instagram, or fill out the entry form at

TKA Work

Now available in 3D!

Charlottesville’s Sentara Martha Jefferson Breast Health Center is a proven leader in breast health, providing state-of-the-art breast imaging services, including the latest advance in breast cancer screening — 3D mammography. 3D mammography is an advanced mammographic breast imaging technology that dramatically increases visibility and physicians’ ability to catch cancer. TKA’s charge was to develop a campaign announcing the availability of 3D mammography at Sentara Martha Jefferson Hospital. The campaign will include digital components, in-office signage and new executions of the print concept below.

MJH 3D Mammography

TKA Work

They’ve done it again!

They’ve done it again. First Capital Bank’s eighth annual Stuff the Bus event was a huge success!

Each August, First Capital Bank coordinates with Walmarts, local vendors and schools in the Richmond area to put on their Stuff the Bus event. With a big, yellow school bus in tow, First Capital Bank employees visit local Walmarts around the Richmond area each Saturday, collecting thousands of donated school supplies to help students in need.

First Capital Bank also partners with the Richmond Flying Squirrels, collecting donations throughout the month of July as well as at a Flying Squirrels game in August.

Donations collected will benefit over 3000 students at 19 schools and organizations in Richmond, Hanover, Chesterfield and Short Pump.


TKA News