Retargeting/RemarketingLeave a Comment
You can run, but you can’t hide. Retargeting/Remarketing is a web strategy that is used in conjunction with search engines and search engine optimization (SEO). Have you ever searched for something…and then the next thing you know you’re seeing banner ads for that product or service pop up on subsequent unrelated websites? That’s not just random timing or good fortune, that’s savvy Internet marketing.
Google defines remarketing as a feature that lets you reach people who have previously visited your site and show them relevant ads as they navigate the web. Basically, you’re ensuring your message or product is repeatedly in front of the people most likely to make a purchase decision. This “targeting again” mentality is important since only two percent of visitors to your site will convert (complete an action) on their first visit.
For more information on this web marketing tactic, or to discuss any other service we provide, please give us a call. We’re happy to help!