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Charlottesville’s Sentara Martha Jefferson Breast Health Center is a proven leader in breast health, providing state-of-the-art breast imaging services, including the latest advance in breast cancer screening — 3D mammography. 3D mammography is an advanced mammographic breast imaging technology that dramatically increases visibility and physicians’ ability to catch cancer. TKA’s charge was to develop a campaign announcing the availability of 3D mammography at Sentara Martha Jefferson Hospital. The campaign will include digital components, in-office signage and new executions of the print concept below.