McGeorge @Home

Client: McGeorge Toyota

The King Agency recently partnered with McGeorge Toyota to launch McGeorge @Home — a revolutionary program that allows customers to complete the entire car-shopping experience from their home or office. 

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Our clients are increasingly turning to us for not just advertising, but innovation, and McGeorge @Home is a great example. The King Agency partnered with McGeorge Toyota from the conceptual stages all the way through the program’s launch and implementation. In addition to the logo, brand identity and messaging platform, the effort included a custom iPad portal, web videos, TV, digital display advertising and in-store materials. The King Agency partnered with McGeorge Toyota from the conceptual stages all the way through the program’s launch and implementation. In addition to the logo, brand identity and messaging platform, the effort included a custom iPad portal, web videos, TV, digital display advertising and in-store materials.