Naked Chefs

Client: Vitamix

TKA developed the “Naked Chefs with Their Blenders” campaign, which visually communicated the idea of feeling naked without a Vita-Mix blender. The ads received press coverage from the New York Times, LA Times and Chicago Tribune, among others. CNN also picked up the story in a 5-minute news segment. Follow-up research revealed brand awareness of the Vita-Mix name increased by almost 75% among the target audience.