You need a partner

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The King Agency recently launched a new website and, with it, a new mantra: “You don’t need an agency. You need a partner.”

“In an always-on digital world that demands agility, we’re actively moving away from defining ourselves as an ‘ad agency’ in the traditional sense,” says Keat Powell, TKA’s associate creative director. “Our clients are increasingly turning to us for not just their ad campaigns, but an entirely new level of responsiveness, creativity, and innovation, and our new positioning is a direct reflection of that.”

The term “partner,” according to Powell, suggests more of an investment and a deeper understanding of the client’s business, as well as the adoption of a new model in which accessibility and accountability are key.

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