The King Agency is proud to announce the addition of bipartisan government agency Virginia Department of Elections to our client roster. The Virginia Department of Elections is responsible for ensuring uniformity, fairness, accuracy and purity in all elections as well as promoting proper administration of election laws and voter registration processes in the Commonwealth of Virginia.
The Virginia Department of Elections was tasked with raising awareness of the new Virginia Voter ID Law, which requires all registered voters to present an acceptable form of photo identification in order to vote at the polls. In addition, they were responsible for providing free voter ID cards to registered voters who do not have an acceptable photo ID.
The King Agency spearheaded the development and execution of a print, direct mail and radio campaign to raise awareness of the new voter ID law in the Commonwealth. The campaign launched this fall in advance of the November election.