13 Things You Could Buy Instead of a Super Bowl Ad

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Did you tweet “#EsuranceSave30” after the Super Bowl to try to win 1.5 million dollars? People are still tweeting about Esurance’s post-game ad, which offered viewers the chance to win $1.5 million dollars, the amount it saved by running a spot after the Super Bowl instead of during it, by simply tweeting “#EsuranceSave30.”

Over 5 million entries were received, 200,000 of which came in the first minute, of people tweeting everything from “I’ll name my first child #EsuranceSave30” to “Keep the money, give me John Krasinski” to various ways they would spend the money if they won. Which makes us wonder, what could you do with the 4 million dollars it cost to buy a :30 second Super Bowl ad? We have a few ideas…

13 Things You Could Buy Instead of a Super Bowl Ad

  1. This private island in the Philippines
  2. 2 Ferrari FXXs
  3. 50 nights in Hotel President Wilson’s Royal Penthouse Suite in Geneva
  4. 148 lifetime supplies of Skittles (to channel your inner Marshawn Lynch, of course)
  5. 1 private concert by The Rolling Stones
  6. 4 of these trips around the world
  7. 40 courtside tickets to Game 7 of the NBA finals
  8. 666,666 Big Mac meals
  9. This handwritten edition of J.K. Rowling’s The Tales of Beedle the Bard
  10. 2 rolls of this 22 carat gold toilet paper, delivered personally with a bottle of champagne
  11. 200 kisses from Robert Pattinson
  12. 4 of these million dollar coins (which are about the size of an extra large pizza)
  13. 25,000 bottles of Dom Perignon


But you still couldn’t buy the latest Victoria’s Secret Fantasy Bra, modeled by Candice Swanepoel in December’s Victoria’s Secret Fashion Show, which came in at a cool $10 million.

So tell us, what would you do with 4 million dollars?