Did you tweet “#EsuranceSave30” after the Super Bowl to try to win 1.5 million dollars? People are still tweeting about Esurance’s post-game ad, which offered viewers the chance to win $1.5 million dollars, the amount it saved by running a spot after the Super Bowl instead of during it, by simply tweeting “#EsuranceSave30.”
Over 5 million entries were received, 200,000 of which came in the first minute, of people tweeting everything from “I’ll name my first child #EsuranceSave30” to “Keep the money, give me John Krasinski” to various ways they would spend the money if they won. Which makes us wonder, what could you do with the 4 million dollars it cost to buy a :30 second Super Bowl ad? We have a few ideas…
13 Things You Could Buy Instead of a Super Bowl Ad
But you still couldn’t buy the latest Victoria’s Secret Fantasy Bra, modeled by Candice Swanepoel in December’s Victoria’s Secret Fashion Show, which came in at a cool $10 million.
So tell us, what would you do with 4 million dollars?