Ah, the sweet scent of spring is in the air, and with it comes a buzzing energy in the housing market. It’s that time of the year when both buyers and sellers are itching for change, ready to embark on new adventures in bigger and better spaces. But hey, why should the excitement be limited to just the property game? Let’s infuse some of that springtime zest into our marketing strategies too! Here are four effective, out-of-the-box ideas to help you steal the spotlight and master your real estate marketing.
VIRTUAL REALITY (VR) TOURS
The world of virtual reality is here to stay, and it may be time for your business to start using it to its advantage. The hassle of traditional property visits can be overwhelming, and distance can deter potential buyers from exploring possibilities. Say goodbye to tedious property visits and hello to personalized 3D VR experiences that transport potential buyers straight to their dream homes from anywhere in the world! The horizons of both buyers and sellers expand as you are no longer bound by geographical limitations; now, potential buyers can explore properties from Paris to Peoria with just a flick of the wrist.
COLLABORATIONS WITH INFLUENCERS
A presence on social media is the modern business’ best friend. If you find your business either struggles to gain followership or break into new circles, consider partnering with the cool kids of social media – influencers! Marketing agencies have long lists of influencers or bloggers specializing in real estate or home decor to help your business spread its digital wings. Partnering with social media gurus who have a built-in fan base can give your listings the digital boost they deserve, while also opening your business up to new audiences. Our digital age puts a heavy emphasis on the consistent usage of all platforms, and a shoutout from a big name or two doesn’t hurt.
VIDEO TESTIMONIALS
The age-old wisdom rings true: real people trump company propaganda any day.
Real people vouching for a product or service will always mean more than the company singing its own praises, so don’t be shy about following up and asking for a referral from happy customers! As you do this, encourage video testimonials; while written testimonials are great, videos add that personal touch that is difficult to capture in a written format.
To further broaden your horizons, get out there and mingle with the community – it’s like planting seeds for good vibes and good referrals. Establishing a positive brand presence will lead to an increase in recognition and put a little more weight to your recommendations. So, make sure your new referrals are as easy to find as your property listings, and watch your brand soar to new heights!
BUILD YOUR PERSONAL BRAND
Sure, real estate is about buying and selling homes, but it’s also about showcasing your unique style and personality. When it comes to standing out from the crowd, you can’t rely on listings alone. What sets one business apart from another is how it presents itself – its branding. Whether it’s the layout of a website, the wording in a weekly blog, or a quick interaction on social media, everything should be connected in a way that presents your company in an impactful manner. Plant yourself firmly in the minds of your audience long before they even think about moving, and ensure your spot as first-to-mind when it comes time to move houses. Because when it comes down to choosing between two agencies, who do you think they’ll trust? The wishy-washy one or the beacon of clarity and confidence?
In a sea of real estate sameness, let your creativity run wild with some out-of-the-box, forward-thinking marketing tactics. Want to take marketing off your to-do list? The King Agency is ready to take your marketing needs off your plate and help you reign supreme this home-buying season!
The King Agency is an award-winning marketing agency offering a full suite of communications services including advertising, branding, digital, and strategic marketing, at any scale. Based in Richmond, Virginia, with offices in Atlanta and Virginia Beach, The King Agency has been helping turn businesses into award-winning brands for more than 25 years. To learn more visit thekingagency.com or email hello@thekingagency.com