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Built By Yes: What’s It Like To Work With The King Agency

To be honest, we love hearing the word “yes”. A natural dose of dopamine rushes through our bodies whenever we receive a positive response when we ask for something. It makes us feel understood and appreciated. It makes us think: Finally, someone gets me! Yes is a magical, powerful three-letter word. And sometimes we say no for fear of rejection, failure, or anticipation of the worst. Saying yes does not mean becoming a “yes person”, but more the opposite. It’s about having the courage and conviction to do the things we know we want to do. Receiving an affirmative, positive response like yes means someone believes you can achieve something. That’s why The King Agency is “Built By Yes!”


Built By Yes!

At The King Agency, being Built By Yes! means we are always advancing, growing, and learning. It means we are inclusive, listening, and accepting of people, ideas, and opportunities. “Yes”, means the world is full of endless possibilities and that creativity is limitless. It attracts positivity, curiosity, and discovery, and builds trust – within the agency and beyond. And we acknowledge that “yes” requires work, commitment, and accountability but it will always give more than the guaranteed failure of a “no.” At The King Agency, when we hear “yes”, we know the hard work was worth it. That is the power of “yes”!


The Power Of Yes

The philosophy behind the power of yes is not new, there are many books, educators, and podcasts discussing the advantages of yes. For example, individuals with a positive mindset are 31% more effective at creative problem-solving, essentially boosting creativity. According to Clay Drink, Ph.D., in Psychology Today. “If you are trying to come up with lots of options, if you’re brainstorming or working on a creative project, saying ‘yes’ can help keep things moving and allow you to generate more ideas.” At The King Agency, we’re in the idea generation industry. When saying no to an idea, you’re evaluating it, and thinking about why it won’t work. But with yes, we can quickly move on to other solutions or build on the idea at hand. The Built By Yes! mindset requires you to be bold. It opens you and your business up to new opportunities. It makes you a better thinker, a risk-taker, and a leader.


Yes, And?

No” stops a conversation. “Yes” allows you to lean in. Being Built By Yes! means we have permission to question and challenge our clients productively so that we can deliver the best results possible. We don’t ask why, we ask why not? Being positive and open-minded creates creative breakthroughs and gives us an edge over competitors. With this mindset, individuals are 50% more likely to form strong, supportive relationships. Saying yes shows flexibility and reliability, and helps us build trust with clients for the long term. Because of this, we can better understand what our clients need and spot market trends quicker, which helps us create greater strategies. Our “yes” is always backed by a realistic plan and strategy so our work and your results are seen, heard, and remembered.


The advantages of saying yes are endless. As a full-service marketing agency, from storytelling to strategy, there are many ways we say yes! And that’s what stands out at The King Agency. We say “yes” a lot and fully embrace it. With “Built By Yes!”, we invite possibility into your business and the ability to learn what we are capable of – and just how far we can go together. If you’ve read all this way, we have an exciting new initiative dedicated to connecting people and creativity to strengthen community. With KingConnect, we will provide agency time, talent, and expertise to qualifying, growth-minded businesses in Atlanta, free of charge. It’s our way of paying forward  25+ years of experience to help our local economies thrive! Does it sound like it’s worth saying yes to? Follow us on social media to stay up to date! 

The King Agency is an award-winning marketing agency offering a full suite of communications services including advertising, branding, digital, and strategic marketing, at any scale. Based in Richmond, Virginia, with offices in Atlanta and Virginia Beach, The King Agency has been helping turn businesses into brands for more than 25 years. To learn more visit thekingagency.com or email hello@thekingagency.com