Capital City Heating and Cooling outgrew their original name when they began offering more services than a typical HVAC company. So, we developed a name and brand that went beyond the typical with a bold visual language inspired by the staff’s approachability and the quality of workmanship.
CHALLENGE
In a crowded field of well established competitors a relative newcomer needs to simultaneously stand out and communicate trust.
SOLUTION
Vintage type treatments, color palettes and graphics that hearken back to a long gone era of pride in blue-collar work gave a feeling of longevity.