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The King Agency

Capital City Comfort Solutions

REBRAND

Capital City Heating and Cooling outgrew their original name when they began offering more services centered around comfort than a typical HVAC company.

GOAL

Develop a name and brand that encompasses the breadth of services offered, the approachability of the staff and the quality of workmanship.

CHALLENGE

In a crowded field of well established competitors a relative newcomer needs to simultaneously stand out and communicate trust.

SOLUTION

We developed a look and feel that gave the company the appearance of longevity through vintage type treatments, color palettes and graphics that hearken back to a long gone era of immense pride in blue-collar work.

RESULTS

Immediately after the rebranding launched, big results rolled in.

Capital City Comfort Solutions Truck Design
Capital City Comfort Solutions - Collateral Design
Capital City Comfort Solutions - Collateral Design
Capital City Comfort Solutions - HVAC Company Rebrand Case Study Results
Capital City Comfort Solutions - HVAC Company Rebrand Case Study Results
Capital City Comfort Solutions - HVAC Company Rebrand Case Study Results
Capital City Comfort Solutions - Social Media Marketing
Capital City Comfort Solutions - Brand Guidelines
Capital City Comfort Solutions - Supporting Graphics
Capital City Comfort Solutions - Website Design

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