Capital City Heating and Cooling outgrew their original name when they began offering more services centered around comfort than a typical HVAC company.
GOAL
Develop a name and brand that encompasses the breadth of services offered, the approachability of the staff and the quality of workmanship.
CHALLENGE
In a crowded field of well established competitors a relative newcomer needs to simultaneously stand out and communicate trust.
SOLUTION
We developed a look and feel that gave the company the appearance of longevity through vintage type treatments, color palettes and graphics that hearken back to a long gone era of immense pride in blue-collar work.
RESULTS
Immediately after the rebranding launched, big results rolled in.