Social Media Manager

ABOUT THE KING AGENCY:

The King Agency is a full-service advertising agency located in the Fan in Richmond, VA. For over 25 years, we’ve helped brands of all sizes connect with their audiences through strategic thinking, creative excellence, and measurable results. We’re passionate about what we do—and we’re looking for a Social Media Manager who shares that energy.

POSITION OVERVIEW:

We’re looking for a Social Media Manager who’s both creatively driven and strategically sharp—someone who knows how to turn “likes” into lasting brand love. From content creation and copywriting to paid campaigns and performance analysis, this role is the perfect opportunity for a social pro to bring ideas to life and drive real results.

RESPONSIBILITIES:

Develop and execute social media strategies and campaigns across platforms including Facebook, Instagram, LinkedIn, and TikTok.
Lead content creation efforts, including concepting, copywriting, and collaborating on photography and videography for social-first content that stops the scroll (viral reels, anyone??)
Manage content calendars and scheduling tools
Engage with followers and foster positive brand interactions on behalf of clients
Write compelling, on-brand copy tailored to different platforms and audiences
Launch, manage, and optimize paid social media campaigns with an understanding of KPIs
Apply strategic targeting techniques to reach defined audiences and maximize impact
Stay ahead of platform changes, new features, and algorithm updates to inform strategy.
Analyze performance metrics and develop clear, insightful reports
Contribute to client presentations by showcasing campaign performance and creative wins
Collaborate with account and creative teams to ensure campaigns are cohesive and compelling
Act as a proactive idea generator, bringing fresh, bold concepts to the table in brainstorms and strategy sessions
Manage influencer collaborations and partnerships

QUALIFICATIONS:

5+ years of experience in social media marketing, ideally in an agency environment
Proven ability to create and manage paid and organic campaigns across multiple social platforms
Strong writing and storytelling skills with a knack for tailoring messages to different audiences
Familiarity with tools like Meta Business Suite, LinkedIn Campaign Manager, Canva, Metricool (or similar), etc.
Experience in reputation management and responding to positive and negative reviews on behalf of clients
Basic design and video editing skills
Highly organized, adaptable, and able to manage multiple client social pages at once
A “yes” mindset—someone who is curious, collaborative, and eager to bring ideas to life
Comfortable with monthly on-site client visits (with light travel) to capture content and help our brand show up authentically

BONUS PONTS FOR:

Experience with brands in the automotive industry (or an interest in cars)
Understanding of Google Analytics and performance dashboards
A portfolio with examples of previous social content, campaigns, and metrics

WHY JOIN THE KING AGENCY?

We’re not just building campaigns—we’re building trust, relationships, and results that last. At TKA, we say we are Built by Yes, and we’re looking for someone who’s ready to say yes to innovation, collaboration, and big ideas. Here’s what we offer:

Competitive compensation based on prior experience
A collaborative team that supports professional growth
A hybrid work environment (4 days in-office, 1 day work from home)
Opportunities for professional growth and development
Great clients. Great people. Great coffee & snacks.

READY TO SAY YES?

Send your resume, portfolio or work samples, and a short note to careers@thekingagency.com. We can’t wait to meet you!

Social Media Manager

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