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Do your kids hide under the bed at the mere mention of the dentist? Do you have to drag them kicking and screaming to their routine appointments? Or maybe you even put off getting your sensitive tooth checked out because you just can’t bear to sit through another root canal. 

It’s sad, but true: Most kids (and even a few parents) have apprehension about making a trip to the dentist. Fortunately, Pediatric Dental Center of Frederick offers a completely different and disarming experience. Using this insight, The King Agency recently developed this 30-second TV spot, which proves Pediatric Dental Center of Frederick actually makes it fun to see the dentist.