When our relationship began with First Team Auto, we did our homework. After interviews and customer surveys, a throughline emerged – people actually enjoyed the experience of buying and selling a car with First Team. And thus a campaign was born.
THE CHALLENGE
Create a unified brand across six locations that consumers would remember as an enjoyable place to buy their next car and not just another tacky car dealer.
THE SOLUTION
We developed a brand platform called “Enjoy Your Ride.” It informs everything from the music in our TV commercials to the look of our social media posts and the promises we make to the consumer. We created a bright color palette and clean, simple typography to reinforce the idea that buying a car should be a happy experience.
