TKA is pleased to announce the addition of Glen Allen-based G2 Orthopedics to the client roster. As agency of record, TKA will handle all of the creative advertising duties for the orthopedic practice.
G2 Orthopedics is owned by Dr. Goradia, a nationally known expert in arthroscopic surgery and sports medicine with a focus on shoulder and knee conditions. He is Board Certified in Orthopaedic Surgery with a Certificate of Added Qualifications in Sports Medicine. Recently, Dr. Goradia began offering bridge-enhanced ACL repair, a technique that has garnered national attention in recent weeks and could revolutionize treatment for the debilitating knee injury.
TKA will focus efforts on establishing the G2 Orthopedics brand, through tagline development, a radio campaign on WCVE and sports radio, marketing collateral and a comprehensive digital campaign including PPC text ads, display and retargeting ads, search engine optimization (SEO) and social media.