NAVIGATING A POST-PANDEMIC WORLD: Relationships Going Forward

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Let’s face it. Times are strange and unpredictable. The coronavirus pandemic is continuing to alter the world as we know it, and everyone is having to adjust norms due to a socioeconomic landscape that is changing by the day. 

We may not see the light at the tunnel for a while. But the end of the tunnel is there, and so is the light. We will get through this. And when we do, your brand and business will need a thorough marketing plan to help emerge even stronger.

What kind of agency/client relationship will thrive going forward:

Cut the bloat: When the economy is booming, advertising agencies tend to make contract or freelance employees full-time, swelling their headcount with roles that may not necessarily be core to their client’s business needs. It makes things easier for ad agencies in the short run but in the long run it exposes you as a client to inelasticity. If the creative director leaves a meeting with you and hands the project to an associate creative director who hands it to two art directors who hand it to three designers and an intern, you’re paying for layering.

Lean ProductionLean production: For most agencies, the days of lavish film shoots with big travel and production budgets have been gone since social and streaming media disrupted the attention ecosystem 10 years ago. Your business can get great results without the hefty price tag if your agency team has the right experience, creativity, and uses good local partners.

Non-traditional methods: Your creative assets need to extend to social, digital, website, print, and out-of-home and you aren’t going to be able to schedule multiple photo and video shoots a year. What can you do? Consider alternative production techniques like illustration, motion graphics, and 3D rendering. When paired with a great brand design system, these kinds of assets can yield amazing results with unparalleled flexibility.

Do we practice what we preach? You betcha. We’re a lean agency thoughtfully built to be flat and top heavy, with core practitioners poached from big agencies who bring their experience working on global brands to you and your business. We produce polished campaigns that fit most budgets and we work with artists around the world to bring you award winning non-traditional creative that stands out and gets noticed.

The King Agency is here to be your partner in rethinking and rebuilding. We know that there is more work to be done in the weeks and months ahead, but we’re up for the challenge and committed to helping you.




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