How Did The Pandemic Change Advertising?

The pandemic really caused people to step back and take a look at what really matters to them. It was also a time for advertisers and marketers to do the same thing. In the last few years, we’ve seen how the pandemic has impacted the advertising industry, especially through OTT, social media, and influencer marketing. Keep reading to find out exactly how the pandemic affected these areas!

Tips and Tricks

Personal Branding 101

Who am I? What am I skilled at? Why should you care about me? 

All of these questions and more go into building a personal brand — a positive reflection of yourself online and the services you can provide to potential clients and employers. The pandemic has caused us to transition away from in-person coffee dates into virtual meetups when it comes to networking. This shift has caused people to reevaluate how they are viewed online, whether that be on social media, personal websites, or even in Google searches. 

So what is a personal brand, how do you start building one, and why is it so important? Read our latest blog to find out:

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ADVice

The Future of Advertising is OTT

While we are still watching TV, the way we do it has changed dramatically in recent years and will continue to do so at an even more rapid pace. You can’t read an article regarding the future of advertising without seeing the letters OTT. OTT stands for “Over The Top” and it is essentially a way to view content without a wired cable subscription (Comcast, Cox Media, Spectrum). OTT simply requires an Internet connection. 

How do marketers buy into OTT and ultimately measure it effectively to make sure that they are actually talking to the right audience? We’re here to give you the breakdown of what OTT is, why it’s important, and what you need to do to implement OTT into your advertising strategy.

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Client Success

Influencer Marketing Is Here To Stay

During the beginning of the pandemic and ever since, influencer marketing has been on the rise. In fact, by 2023, it will be a $4.62 billion industry in the United States alone. What is an influencer and why should you consider influencer marketing to promote your brand or business? Read our blog post to learn more:

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Popular Pandemic Hits 

Help us continue to build our 2022 playlist! Each month during the year, we’ll ask for your favorites. At the end of the year, we’ll share the best playlist to welcome 2023.

PICK THE TUNE

 

Top Five List

Top Five Places to Shop on Social

Since the pandemic hit, the way we shop has changed dramatically. We’ve seen businesses taking advantage of their growing online audience through social media. 

  1. Instagram Shopping
  2. TikTok
  3. Facebook Marketplace
  4. Pinterest Shopping
  5. Etsy

Instagram, TikTok, Facebook, Pinterest and Etsy all have made their platforms much more accessible and user-friendly for those looking to shop online. Read our latest blog to see how they are doing this! 

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