Social Media News: March 2022

Keeping up with the ever-changing social media trends and news can be exhausting sometimes. So check out this list with some of the most recent headlines in social media news!

TikTok

TikTok recently announced that it will increase its maximum video time to 10 minutes long per video. It’s a big jump from their max right now, which is three minutes. But, their hope is that the longer video length will lead to more creative content. 

Here are some ideas on how you can best utilize this extended time: 

  • Create fictional shorts (ex. Quibi, or really short TV show episodes).
  • Create how-to videos with step-by-step instructions (ex. makeup tutorials, cooking lessons, Masterclass, etc.).
  • Create unboxing or try-on haul videos.

Instagram

Two major updates have been made on Instagram related to stories. First, Instagram Stories can now be liked by users, just like they would with a feed post. This allows for more interaction and engagement on the app, which is great! Second, any user on the app can now add a link in their story, which was previously only available to select users. 

Here are some link ideas to incorporate in your Instagram Stories: 

  • Blog posts
  • Podcast episodes
  • Website landing pages
  • Online store
  • Specific pages on your website, like products or PR announcements 

There is one more new feature in the world of Instagram. As you may know, you can tag people in your Instagram posts, whether it’s a photo, reel, or story. But Instagram just came out with a feature that allows users to tag creators!

Twitter

Podcasting has really started picking up steam as of late and podcasters are jumping onto social media to share their shows. To help with podcast discovery, Twitter has been working on ways to make podcasts a focus in the app, like creating dedicated tabs for podcasts. 

Twitter has been focusing on acquiring more creators to their app like Instagram and TikTok have done. We also know that Twitter acquired the podcast discovery app Breaker last year, so they may try to implement some of Breaker’s more engagement-focused features like commenting on and liking the podcast episode as it airs. Stay tuned to see what features Twitter will release to its users in the coming months! 

LinkedIn

Do you have a gap in your career timeline that needs a little bit more of an explanation?  LinkedIn just expanded their “Career Break” listing option to all of their users, so you can explain any gaps in your resumé. 

Here are some of the choices you have when selecting the Career Break option on LinkedIn: 

  • Bereavement 
  • Travel
  • Retirement
  • Health and well-being
  • Full-time parenting
  • Caregiving
  • Personal goal pursuit

Do you have any questions about any of what we discussed above? Feel free to reach out to The King Agency team. We’d love to help you out!