What Does Your Online Presence Look Like?

Now is the perfect time of year to take a step back and create an audit of your business’ online presence. It’s important to take time at least twice a year to prepare an actionable checklist to ensure that all your information is up-to-date and optimized on important sites, including your Google Business Profile, social media accounts, and website. Let’s dive in!

Google Business Profile

An audit of your Google Business Profile will help determine how to make your business rank higher on Google. Google is fairly strict about ensuring all information is correct and up-to-date on Google Business Profile. Accurate details will increase your business’s visibility, drive more online and foot traffic, and help outrank your competition. Here’s what you need to look at on your Google Business Profile:

  • Check that you have the correct address, phone number, and business hours.
  • Make sure you are in a relevant category. Having the category that best represents your business is so important to ensure that you are grouped with the same competitors and industries.
  • Write a thoughtful description. In 750 words or less, incorporate significant keywords into your business description so you rank highly in those keyword searches. 
  • Have accurate and diverse photos. Add photos of your services and products in addition to interior and exterior building pictures. Show off your place! 

Social Media Accounts

Regular audits connect your important day-to-day social media marketing work with company goals. Make sure your brand is represented consistently and appropriately by assessing the following: 

  • Evaluate accounts for brand integrity. Are your usernames consistent across all social platforms? Do profile pictures look professional and cohesive?
  • Ensure all graphics are optimized for each platform. Here is a helpful guide with the most recent size specifications for each social platform (as of May 2022).
  • Ensure all links are working and not broken.
  • Are there individuals who should be added or removed as administrators of the account? 

Website

Completing an audit on your website will not only increase your site’s search value but will also make your website more appealing to new and returning visitors. Create a content audit as well as a general information audit. Is your content captivating and still relevant? Is your content overloaded with information or light and skimmable? Can you identify the brand culture? Below are some other points to consider when reviewing your audit: 

  • Ensure all links are working and not broken.
  • There is a consistent brand identity on all pages.
  • All pages have a clear way to return to the homepage.
  • All employee photos and descriptions are up-to-date.
  • Guarantee social icons, phone numbers, addresses, and email addresses are up-to-date and easy to find.

Ready to get started? If you need any assistance, The King Agency would be happy to help you with the best practices for any time of online audit. Give us a call or send us a message