Piranha-Free Shopping

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The King Agency recently launched a new campaign for family-owned and operated dealership Parrish Ford.

“Piranha-Free Shopping” is an integrated effort that illustrates the hassles and stresses often encountered during the car buying process. Unlike the “piranhas” customers might find at other dealerships, Parrish Ford provides customers with an honest, transparent car buying process with no processing fees or deceptive pricing.

How to NOT buy your next car from a Piranha, Vol. 1