There’s a new Crime Stopper in town.

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The King Agency is teaming up with Metro Richmond Crime Stoppers to launch a new brand campaign. This is the first brand campaign for Metro Richmond Crime Stoppers since McGruff the Crime Dog.


“Crime Stoppers wanted to let everyone know they could call in a tip anonymously. They just call it in and get cash if it leads to an arrest,” Tim Holt, TKA’s Senior Art Director, said. “So we created a nameless, faceless spokesperson to communicate how the world sees Crime Stoppers’ informants. We call him Question Mark Man, or Q-man, and you will see more of him very soon.”

TKA has tapped Dreams Factory and director Sunny Zhao to bring the idea to life in TV. The campaign will include TV, print, outdoor and point-of-sale. It is scheduled to launch in early April.