In 2011, The King Agency partnered with McGeorge Toyota on its first ever brand campaign. The "Trust" campaign, now in its fifth year, has helped McGeorge achieve 40% market share and propelled them to become one of the top 5 Toyota dealers in the Mid-Atlantic region.
With over 50 years of doing business the right way in central Virginia, McGeorge Toyota always had a compelling brand story. They just needed the right agency to help them tell it. “We earn your trust every day” embodies who McGeorge is as a car dealer — honest, reliable people who are there for their customers long after the sale. In 2015, The King Agency launched the latest iteration of the “Trust” brand campaign, an integrated effort that included traditional, nontraditional and digital media.