Touchstone Bank is a local small-town bank that does everything the big city banks do, but without the big city indifference.
THE CHALLENGE
Touchstone Bank’s 15 branches are in mostly rural areas that are leery of big financial institutions. We had to pack in all the proof points and technology offerings that customers expect from bigger banks, but also highlight what big banks don’t have: roots in the community.
THE SOLUTION
The campaign came together around a creative platform called The Blank Bank. This platform gave us the space and flexibility needed to talk about several banking features within a single ad as well as the ability to connect those features to our customers’ lives.
To fill in the visual blanks, we tapped London artist Peter Tarka to create 3D images bringing each rich and diverse story to life. The campaign was rolled out to local community magazines and newspapers, digital ads and social media – all driving to customized landing pages that we developed in-house.
