Virginia State Parks

IT'S A BETTER JOB. NATURALLY.

With 41 parks and more than 2,500 employees, Virginia State Parks was well positioned to deliver on its mission to provide all Virginians with a vital tonic for the mind, body and spirit. Then a global pandemic shifted everyone’s priorities.

THE CHALLENGE

With the great outdoors being the only escape for Virginians during lockdown, Virginia State Parks saw a massive jump in visitors, and a sudden need to recruit more staff.

THE SOLUTION

Tout the true benefits of working at a Virginia State Park, something a regular desk job can’t offer. You’ll get in touch with your natural side and make recreation a part of your day job. It’s a better job. Naturally.

THE RESULTS

The campaign launched in May 2022 and helped drive prospective employees to apply for employment.

Virginia State Park post
Example of Virginia State Park Social Post
Virginia State Park brochure

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