With 41 parks and more than 2,500 employees, Virginia State Parks was well positioned to deliver on its mission to provide all Virginians with a vital tonic for the mind, body and spirit. Then a global pandemic shifted everyone’s priorities.
THE CHALLENGE
With the great outdoors being the only escape for Virginians during lockdown, Virginia State Parks saw a massive jump in visitors, and a sudden need to recruit more staff.
THE SOLUTION
Tout the true benefits of working at a Virginia State Park, something a regular desk job can’t offer. You’ll get in touch with your natural side and make recreation a part of your day job. It’s a better job. Naturally.
THE RESULTS
The campaign launched in May 2022 and helped drive prospective employees to apply for employment.
