Every Smile Tells A Story

Case Study

We discovered what really made patients smile and then told their stories.

Situation

Virginia Family Dentistry offers every dental specialty under one roof. So your case can be reviewed by a collaborative team of experts leading to the best possible outcomes. Nobody else can make that claim.

Challenge

Inform the public of Virginia Family Dentistry’s unique team-based approach with a dose of heart and humor.

Solution

Every mouth has a history and a story to tell. Whether it’s a dental experience or the physical evidence left behind on their teeth. In this campaign we tell those unique stories and highlight the way Virginia Family Dentistry returned the sunshine to their smile.

The Word Got Out & It Spread

The campaign spread smiles far and wide with traffic to the website increasing and a strong uptick in new patients from the previous year.

10x

Increase In Web Traffic

1:30

Average Time Spent on Page

Gold x2

2020 Healthcare Advertising Awards