You’ll See Right Through Us

Case Study

Opening up a crowded and noisy marketplace.

Situation

Buying windows for your home typically involves a pushy salesman coming to your house for 2-3 hours and they don’t tell you the price until the very end. Kemp Windows changed all of that by creating an online portal that shows you pricing up front and allows you to buy online.

Challenge

Kemp’s process is truly revolutionary, nobody else in the country allows you to shop and buy windows online. So we needed to tell people about it while also giving them the confidence they need to try something new.

Solution

Buying windows online isn’t just about convenience and savings, it’s about transparency and trust. We allow you to see the products on your terms, with no tricks, gimmicks, and no pushy salesmen in your home.

We designed and built the online buying platform ourselves, which allowed us to align the messaging to the top of the consumer journey. We filmed a 30 second TV spot that explained how the product worked, and accompanied it with print, out-of-home, video, and social content to round out the campaign.

Behind The Scenes

This was Kemp Windows’ first television spot, so we wanted to make it special. Filmed on location in a happy customer’s home.

Massive & Immediate Traction

The numbers are so big they almost seem fake. This shift in approach aired things out, driving an astounding 7,000% increase in website traffic.

83,497%

Increase in Facebook Reach

48,484%

Increase in Post Engagement

6,803%

Increase in Website Traffic