Remember when the Pringles guy had a monocle? (Spoiler: He actually never had one.) But in this case, it’s not The Mandela Effect, it’s the pervasive simplification of logos that has started to blur the memories of consumers. Less is more until it’s not, like when they made Mr. Pringles bald and Johnson & Johnson went from… Continue reading Botox For Brands: The Logic Behind Logo Simplification
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