We loved this idea from Jameson, and the insight from Marketing Dive so much that we just had to share.
St. Patrick’s Day is traditionally a big day for beer and alcohol sales but this year the holiday falls on a Sunday, which the folks at Jameson are suggesting could put a damper on celebrations. The brand, which often focuses on its Ireland connection in its marketing, has a plan for how to compensate for any potential loss of sales — for itself and for bars and restaurants — by encouraging consumers to move their celebrations to the night before.
To mark St. Patrick’s Eve, Jameson will drop the Times Square Ball at 8 p.m. EST on March 16, which is midnight in Ireland. The whiskey brand claims to be one of the first brands to drop the ball in honor of a new holiday. The Jameson St. Patrick’s Eve celebration in New York will be co-hosted by Jost and Che and will feature a surprise DJ performance. Consumers can visit JamesonSPE.com to enter for a chance to get on the guest list.
The full article from Marketing Dive can be found here.
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