The King Agency
spring refresh

New Beginnings: 3 Ways To Spring Clean Your Brand

As the flowers bloom and the birds chirp, it’s the perfect season to freshen up your brand and let it shine like never before. Dust off those cobwebs, tidy up those loose ends, and get ready to sparkle in the marketplace. We’ll dive into some savvy strategies to rejuvenate your brand and make sure it’s blooming brighter than ever this spring. So grab your feather duster and let’s get cleaning!


Polish Your Brand Elements: Ah, the marvelous world of branding – where your company’s essence dances its way into hearts and minds before a word is said. If your brand is inconsistent or not visually appealing, it’s time to make a change. At the head of this charge is the face of your company – the logo. You may not be in need of a totally new logo, but ensuring that yours is modern and trendy is the first step to cleaning up your look. Identify what works and what might be a bit tired – spring is all about out with the old, and in with the new!


Now, don’t go thinking you need a seismic shake-up to make waves. Small steps lead to big results when it comes to updating your brand, so pay attention to the details. A new, refreshing feel can come from a change in color scheme, the introduction of a new set of fonts, and voilà! Your brand is feeling as crisp as a spring morning. Need a hand? Grab a seasoned designer and let them sprinkle their magic dust on your visual identity. 


Clean Up Your Digital Presence: Nowadays, a majority of first impressions are made electronically. So, let’s tidy up those digital spaces, shall we? Clean up your platforms by archiving old, outdated posts that no longer represent what your brand is all about. By shelving the outdated stuff, you’re shining a spotlight on the present, showcasing your company’s latest and greatest endeavors. It’s like giving your online presence a fresh coat of paint.


Secondly, consistency is key to brand recognition. Take a moment to spruce up those profile pics, swap out those cover photos, and fine-tune those bios across all your active profiles on the interwebs. It’s all about sending a unified message to your clients. Consistency breeds recognition, after all, and who doesn’t want to be the belle of the branding ball?


Lastly, it’s time to shine a light on the dark corners of your website. Don’t let the hidden nooks and crannies play tricks on you. What lurks beneath the surface can indeed pack a punch, so it’s time for a little back-end spring cleaning. Patch up those pesky broken backlinks, bid adieu to those page errors, and fine-tune your SEO metadata. The internals of your website are just as important as the external visual elements, so show them some love, too!


Collect Content And Organize Your Strategy: Now that we’ve swept away the cobwebs and polished every nook and cranny, it’s time to embrace the warmer and longer days by going out in the field and shooting tons of content. But content can’t just look good, it has to give your audience a reason to linger. 


In a recent study, it was found that 93% of marketers found interactive content more successful than traditional mediums, describing it as more informative and immersive for buyers. The time spent on the interactive content was almost double than that of its static counterpart, pulling in new users and making it a force to be reckoned with. Branch out and experiment with interactive or personalized media, providing viewers a more engaging experience. 


And now, for the last item on your spring to-do list: ensuring your content is singing your brand’s tune loud and clear! Take a moment to peek behind the curtain of your marketing strategy. Is it conveying your brand’s message? Or is it veering off in a different direction? The most straightforward way to do this is what we have been working on up to this point – refining and knowing your brand. Identify your target audience and create content that will pique their interest and speak directly to them. From that point forward, everything your company does should emulate those goals and values, drawing like-minded customers in your direction. 


Need more ideas as to how to heat your marketing up after a long winter’s nap? The King Agency is ready to help! 

The King Agency is an award-winning marketing agency offering a full suite of communications services including advertising, branding, digital, and strategic marketing, at any scale. Based in Richmond, Virginia, with offices in Atlanta and Virginia Beach, The King Agency has been helping turn businesses into brands for more than 25 years. To learn more visit thekingagency.com or email hello@thekingagency.com