You don’t have to be able to cast spells to come up with creative ideas, and we aren’t claiming to be magical in any way, but we may have some insight on how to conjure up something a step above. Brainstorming is a commonplace practice brought into the creative process to help conceive new ideas… Continue reading Brainstorming: Conjuring Up Great Ideas
Maybe you’ve seen memes or even a real world example of businesses that have literally chosen their names to please the SEO gods ie. Ramen Near Me. While that might sound like a good strategy in theory, it turns out SEO for small businesses takes a little more finesse and hard work, but don’t worry… Continue reading S, E, OH? Why Local Search Engine Optimization (SEO) Matters for Small Businesses
It’s been a summer full of very hot advertising. From a HOTD (House Of The Dragon) girl summer to Brat, and a wild election season mixed with the Paris Olympics, this summer has been on fire with fast-moving marketing strategies. Now that autumn is on the horizon, we’re taking a moment to recap a few… Continue reading Summer Ad Recap 2024: How Dragons and #BratGreen Conquered The Season
You know those summer road trips on I-95? An open road, the family car packed with snacks… and the spotting of endless billboards. In an era where online marketing and digital screens dominate the advertising landscape, traditional forms of advertising like billboards might seem outdated. However, the reality is that billboards remain a powerful and… Continue reading Hot Billboard Summer: The Strategy Behind Traditional Advertising On I-95
Here’s something I never thought I’d say: President Biden is on my mind at bedtime. Like many of you, I frequently fall victim to the late-night TikTok scroll as part of my bedtime routine. But now I’m wondering about the fate of our beloved TikTok due to President Biden’s signing of a bill that would… Continue reading Is TikTok On The Clock?
To be honest, we love hearing the word “yes”. A natural dose of dopamine rushes through our bodies whenever we receive a positive response when we ask for something. It makes us feel understood and appreciated. It makes us think: Finally, someone gets me! Yes is a magical, powerful three-letter word. And sometimes we say… Continue reading Built By Yes: What’s It Like To Work With The King Agency
Summer is only beginning, but we can already hear the sleigh bells ringing! Are you listening? While the next few months are being celebrated with sparklers, fireworks, and hot dogs, the most marketable time of the year is right around the corner. Companies and competitors should be planning as early as today. However, major retailers… Continue reading Sleigh The Season: Why Summer Is The Time To Think Winter Holiday Marketing
We’ve all heard the well-known phrase, “A picture is worth a thousand words”. Though commonly mistaken as a Chinese proverb, it ironically comes from advertising copy. The expression “Use a picture. It’s worth a thousand words.” appears in a 1911 newspaper article quoting newspaper editor Arthur Brisbane discussing journalism and publicity. In Jack Trout’s In… Continue reading The Big Brand Theory: The Power Of Visual Content
Remember when the Pringles guy had a monocle? (Spoiler: He actually never had one.) But in this case, it’s not The Mandela Effect, it’s the pervasive simplification of logos that has started to blur the memories of consumers. Less is more until it’s not, like when they made Mr. Pringles bald and Johnson & Johnson went from… Continue reading Botox For Brands: The Logic Behind Logo Simplification
We all know February is Black History Month and March is Women’s History Month, but as we inch closer to summer, May is set aside for another notable group worth noting – not only for their massive market share, but also for their evolution in advertising from stereotype to cultural champion. Being a relatively… Continue reading The Power Of AAPI Audiences + Accurate Representation In Advertising
