We all know February is Black History Month and March is Women’s History Month, but as we inch closer to summer, May is set aside for another notable group worth noting – not only for their massive market share, but also for their evolution in advertising from stereotype to cultural champion. Being a relatively… Continue reading The Power Of AAPI Audiences + Accurate Representation In Advertising
As the flowers bloom and the birds chirp, it’s the perfect season to freshen up your brand and let it shine like never before. Dust off those cobwebs, tidy up those loose ends, and get ready to sparkle in the marketplace. We’ll dive into some savvy strategies to rejuvenate your brand and make sure it’s blooming brighter… Continue reading New Beginnings: 3 Ways To Spring Clean Your Brand
As marketers, it’s no secret that we love ads. We create them, understand them, and know their function. But, are consumers always noticing our ads in the way we intend? Today, thanks to apps like AdBlock and Ghostery, about 27% of internet users have downloaded an ad blocker, resulting in fewer ads for our valuable… Continue reading 4 Ways To Break Through The Ad Block Barrier
Today the country has gone to the dogs in the best possible way – it’s National Pet Day! Lucky for us, at The King Agency, every day is pet day. We even have three larger-than-life dog murals on the walls of our Richmond office. As animal lovers and advertisers, we thought it might be fun… Continue reading Wildly Effective: Exploring the Roles of Animals in Advertising
Over the past few months, we’ve seen our long-term clients Capital City Comfort Solutions, McGeorge Toyota, and Touchstone Bank go through successful acquisitions. That got us wondering, in the fast-paced world of mergers and acquisitions (M&A), where does marketing fit in? Can great marketing help shine a spotlight on a company looking to be acquired?… Continue reading The Power of Marketing in Mergers and Acquisitions
One of the most famous movie scenes plays out in the courtroom scene of A Few Good Men. Those iconic lines about “the truth” when Jack Nickolson’s character, Col. Jessup takes the stand, in part, like this: Col Jessup: You want answers?! LTJG Kaffee: I want the truth! Col Jessup: You can’t handle the truth!… Continue reading The REALity of Advertising in the Reddit World
If the 2010’s were the decade of explosive growth in sports, the 2020’s are the years of transformation. The sports industry is still growing at a healthy clip by a variety of metrics, but that growth looks different than it did 5, 8, or 12 years ago. In the world of sports tech where… Continue reading March Madness 2034: Where Sports Tech And Marketing Are Heading in the Next Decade
Although St. Patrick’s Day has traditionally been a religious event in Ireland, these days, people of all backgrounds and nations get in on the celebration. In the early 1990s, the Irish government began a national campaign to use interest in St. Patrick’s Day to drive tourism and showcase Ireland and Irish culture to the rest… Continue reading The Best Of Irish Advertising
We loved this idea from Jameson, and the insight from Marketing Dive so much that we just had to share. St. Patrick’s Day is traditionally a big day for beer and alcohol sales but this year the holiday falls on a Sunday, which the folks at Jameson are suggesting could put a damper on celebrations. The brand,… Continue reading Jameson to Drop Times Square Ball for St. Patrick’s Eve
See what the future holds for sports tech, marketing, and NIL. Mitch Heath, Co-Founder of Teamworks, an innovator at the intersection of sports and technology, shares valuable insights on major industry trends and provides a guide for navigating the quickly evolving world of student-athlete branding partnerships, and its implications for all marketers. https://youtu.be/OYxEMFNHgmQ We hope… Continue reading WATCH: The Next Decade In Sports Marketing
