Category: Uncategorized

The same hire it picked up when it opened an office at the beach has led a longtime Richmond ad firm to expand once again. The King Agency has opened an office in Atlanta, marking its first expansion outside Virginia after establishing a presence in Virginia Beach five years ago. Founder Dave King said the… Continue reading VP’s Move Prompts Local Ad Firm to Open Atlanta Outpost

Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only now moving… Continue reading Meta Shares Tips on How To Avoid Apple’s In-App Fees

We’re happy to report our latest work for Virginia Family Dentistry was featured in Richmond Bizsense. To celebrate Virginia Family Dentistry’s 50th anniversary The King Agency went back in time to 1974 to highlight the generations of patients and countless vibrant smiles that have passed through their waiting room doors. The 30 second commercial video… Continue reading The Pitch: Advertising and Marketing News for 2.27.24

On the heels of a great year at The King Agency, we’ve been talking a lot about brands we admire. As our Shark Tank society has shown, you really can build a better mousetrap. So, here are a few brands we’re loving right now: BRANDEFY Meg Pryde founded Brandefy after working in the cosmetics industry and discovering… Continue reading Water Cooler Convos: Brands We’re Loving Right Now

The big game––er, the Super Bowl is not just a championship game or a sporting event but THE event that brings people from all walks of life together, whether they’re football fans or not. The game, the food, the halftime show, and the fans (looking at you T-Swift)—are all part of the experience. But most… Continue reading Big Game, Big Ads: What’s The Big Deal?

KNOWING + ENGAGING WITH YOUR AUDIENCE  In marketing and advertising, brands and agencies analyze their target audience through research, social media audits, and many other mediums, but Taylor studies her fans intensely. There are hundreds of millions of them across all channels. The continuous feedback loop between Taylor and her fans is something to behold… Continue reading The Mother of Marketing: Taylor Swift And Her Brand Success Story

We live in an era of advanced technology, big opportunities, and an infinite number of ways to continue learning. Academia has long been fundamental in determining our career path yet the formula for a successful career has drastically changed especially in recent times. Now, with access to Google, Linkedin Learning, and YouTube—is pursuing higher education… Continue reading Can You Break Into Advertising Without a Degree?

Some stories require more than 30 seconds to tell. Like the story of violence in our communities. It’s one we know all too well and the thought of it ever having a happy ending seems like fantasy. We are so honored to have a client that is actively working to address community violence head on.… Continue reading Documenting A Game Changer For Community Violence

“The Best Part of Waking Up” “Like a Good Neighbor”  “I’m Lovin It”  “They’re Magically Delicious”  “If We Ever Broke Up”  “What Was I Made For?”   Classic jingles are etched in our minds. They are so easy to recall we can hear the tunes in our head. The first three may come without hesitation,… Continue reading TikTok Music: A Modern Twist on Timeless Jingles

There have been a ton of takes on our economy this year. Some say we’re still headed for a recession despite positive economic indicators. Others argue that we’re already out of the woods. And perhaps the most accurate take – it’s complicated. Regardless of the economic landscape, investing in strategic advertising and fresh ways of thinking… Continue reading Recession or Not Here’s Why Advertising is Always Worth It